subpage about

News & Views

Welcome to our constantly changing world of CRM, and technology news, updates, feedback, reviews & opinions.
As the first certified partner in Europe, we have seen and experienced a lot in our last 15 years.
Stay tuned and join us on this endlessly interesting journey.

Lightning switch: do’s and don’ts for a successful transition

As you all know, Salesforce released its revamped interface a few years ago to enter a new product era. Until now, admins could choose to activate it or not, but Salesforce is increasingly enforcing its adoption. In October 2019, the switch will be automatic, although Classic should still be available. We wanted to share a few tips with you on how to take advantage of this transition. Why to opt for Lightning You might have read our past article on our client’s top 5 reasons for switching to Lightning. If not, take a look at it. On top of that, there are two fundamental aspects that you need to take into consideration. Mobile first If you are a Salesforce user, you probably know that the Salesforce mobile app is a key differentiator, and that its interface is very close to the Lightning version on a browser. At Salesforce, one of...
Continue reading

The Salesforce Dilemma: Declarative Vs Programmatic?

automation image 2
  One of the main challenges for Salesforce professionals while implementing Salesforce is the choice of automation strategy and tactics.  Salesforce provides great automation tools for non-developer consultants (like myself) such as workflows , process and visual flows , but when not used carefully, these friendly and visually attractive assistants can become your worst nightmare. As new requirements are being added to the project, that automated flow you created at the very beginning of the project— which made you look smart in front of your colleagues — can suddenly start multiplying like wet gremlins if you’re not careful. The new project requirements result in your automation tactic becoming out-of-control to the point that you may find yourself stuck and needing to call another superhero (since you are not one anymore): your developer . You see, developers are often involved too late in the automation strategy. This is because we think...
Continue reading

CRM for Startups - Too early to be good?

1 Exclusive Interwiew photo of Anna Lisa David Narr job titles incl logos
2 David Narr Job title bio GenilemLogo
3 Anna Lisa Job title bio SFDClogo
Featuring and GENILEM Switzerland is a very unique country from several points of view, be it geographical, political or linguistic. Despite its size, Switzerland is the most innovative country in the world (WIPO) and entrepreneurship is at the very heart of the economy. In technology, almost 1 new startup is created every day in Switzerland, which is 4 times more than in 2002 (Swiss Startup Radar). 99% of the companies in Switzerland are SMEs and 89% have less than 10 staff members (Federal Statistics Office), which contrasts with the perception that Switzerland is mainly made of multinational companies. Over the last few years, digitization has set new rules for businesses: access to wider but more competitive markets, new sales and communication channels, new regulations and stricter data privacy laws, etc. These new rules apply to all types of businesses and startups cannot avoid them. Entrepreneurs, startupers and inventors can...
Continue reading

Our clients'​ top 5 reasons for switching to Lightning

If you have been using for a few years now, you are probably still in the middle of the "Classic Vs. Lightning debate" and I am sure you have your own opinion. When discussing with customers from various industries (Finance, NGO, luxury, etc.), we see that those who switched to Lightning would never go back to Classic. Let's share a few things with you... The top 5 only-in-Lightning features If you had to answer the question "is it a good time for me to switch?", here are 5 features that could help you move forward. Ready? Read the full article here...

The Digitalization of the FinServ Sales and Marketing Process

HOW FINANCIAL SERVICES FIRMS CAN DIGITIZE THEIR SALES AND MARKETING PROCESSES USING CLOUD TECHNOLOGIES LIKE SALESFORCE WHILE STAYING COMPLIANT WITH GDPR The financial services sector is in full digital transformation and catching up with some of the more dynamic industries. A set of macro-economic and demographic influences makes change inevitable. Consumer trends like eCommerce, more stringent regulations such as GDPR, and the growing globalisation are changing the way clients act – and impacting the way financial services firms need to be run.  SalesWings, a lead intent profiling solution for financial services companies running on Salesforce , spoke with Cloud and Customer Relationship Management (CRM) expert David Derrier from European Salesforce consulting firm Nexell about how financial services companies can go about change. SalesWings : David, at Nexell you are helping financial services firms digitize various aspects of their sales process with the platform. What is the current state of the industry in...
Continue reading

Nexell GmbH mit Sitz in der Schweiz ist Ihr offizieller, zertifizierter Partner für und, Pardot und Fonteva.

Seit der Gründung im Jahr 2002 unterstützen wir unsere Kunden und non-profit Organizationen im Bereich CRM (Customer Relationship Management). Unser Dienstleistungsangebot und unsere Technologien greifen auf langjährige Erfahrung mit kleine wie grossen Firmen, lokal wie international, zurück. Diese Erfahrung führte zu einer Reihe von Best Practices, welche wir heute auf jedes Projekt anwenden, ob gross oder klein, national oder international.

Success Stories