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Welcome to our constantly changing world of CRM, and technology news, updates, feedback, reviews & opinions.
As the first certified partner in Europe, we have seen and experienced a lot in our last 15 years.
Stay tuned and join us on this endlessly interesting journey.

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Recent blog posts

Forcing your teams to use a CRM. A mistake ?

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Author: David Derrier, Regional Manager, Nexell GmbH



Why are we in this situation in the first place?
A CRM implementation often focusses on Return On Investment, and a tool that is not used correctly, or not used at all, won’t be satisfactory.

Even if you have the best car in the world, you won’t go anywhere without a driver driving it. The same applies for CRM tools. As decision-makers or project managers, you want to ensure that users' onboarding is as good as possible, to get the most out of the solution, in terms of efficiency and profitability.

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Before LOVE turns to HATE - Supporting

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UBA has just started their "Violence against the elderly" prevention campaign. 

We all grow older and hope to become Golden-Agers at some point in the future. But don’t we all want to be treated in a respectful and caring way when we are old and when we need to depend on help from others?

UBA, the Unabhängige Beschwerdestelle für das Alter, is a long-term Nexell customer, working with Salesforce for complaints management and efficient information processing. Complaints management, related to society's Golden Agers, is a complex matter, requiring a high degree of kindness, confidentiality and responsibility in our society and includes multiple target groups and stakeholders. With the right support and the right technology in place, UBA is able to focus on its mission and pursue its goals.

Click here for the UBA & Nexell Success Story!

Everybody wants to have a self-determined, worthy life in their golden age. But in reality, things are different.

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The development of technology, also in the CRM space, is relentless and an unstoppable machine.

As the oldest certified partner in Europe, we have taken part in this journey for the last 15 years. Salesforce being the leader in Cloud and CRM solutions, has recently announced the introduction of AI onto their platforms. Einstein, salesforce's AI solution, is touted to be a "game changer" that will transform the way we work.

But are customers ready for this change ? Are the people (CRM users) and organizations ready for the touted impact ?

The constant evolution in technology is today, a given. The challenge we see our customers facing in their daily business, on the one hand, is keeping their organizations on top of these endless changes and not fall behind. On the other, most customers we work with, worldwide, large & small, have more fundamental challenges, such as having clean data, defining common processes, user adoption, or even in some cases defining their "rules of the game" and agreeing on what is a Lead, Account & Contact. 

It never ceases to amaze, how many discussions we have, to define what is a Lead, when is it a Lead and when is it no longer a Lead. Or even, in some cases, what is a customer ? You would think this is obvious, but often it is not.

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Nexell GmbH, based in Switzerland & Germany is your and, Pardot and Fonteva partner.

Founded in 2002, we help our customers and non-profit organizations in the field of CRM (Customer Relationship Management). Our services, technologies and strategies culminates from years of experience with large and small firms, resulting in a set of best practices which are applied to all our projects, big and small, locally and internationally.