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News & Views

Welcome to our constantly changing world of CRM, salesforce.com and technology news, updates, feedback, reviews & opinions.
As the first certified salesforce.com partner in Europe, we have seen and experienced a lot in our last 15 years.
Stay tuned and join us on this endlessly interesting journey.

Asset Management: When tradition meets technology

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Author: David Derrier, Regional Manager, Nexell GmbH   Introduction Although Financial Advisory is a traditional and well-established area, the Asset Management industry is entering a new era. Competition is growing worldwide and clients need a high level of confidence to entrust their money to someone. This is why Asset Managers need to work in a more professional and secure way to retain active clients and engage new ones.  Companies need to select the right tools that will enable them to work more efficiently and boost their impact, by reducing the administrative burden and allowing Relationship Managers to focus on business development and investments optimization. Good news! This is what CRMs are about.   Trends CRM is a buzzword that can embrace a lot of things that are more or less relevant. In the Asset Management industry, needs are quite specific and the aim is to have a 360 view of...
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Forcing your teams to use a CRM. A mistake ?

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Author: David Derrier, Regional Manager, Nexell GmbH   Why are we in this situation in the first place? A CRM implementation often focusses on Return On Investment, and a tool that is not used correctly, or not used at all, won’t be satisfactory. Even if you have the best car in the world, you won’t go anywhere without a driver driving it. The same applies for CRM tools. As decision-makers or project managers, you want to ensure that users' onboarding is as good as possible, to get the most out of the solution, in terms of efficiency and profitability. Let’s be clear, we are not saying that a CRM system can survive on its own and that you should not worry when users are reluctant to use it. This reluctance is not the core of the problem, but only a consequence of one or more issues that you may face internally....
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Before LOVE turns to HATE - Supporting UBA.ch

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UBA has just started their "Violence against the elderly" prevention campaign.  We all grow older and hope to become Golden-Agers at some point in the future. But don’t we all want to be treated in a respectful and caring way when we are old and when we need to depend on help from others? UBA, the Unabhängige Beschwerdestelle für das Alter, is a long-term Nexell customer, working with Salesforce for complaints management and efficient information processing. Complaints management, related to society's Golden Agers, is a complex matter, requiring a high degree of kindness, confidentiality and responsibility in our society and includes multiple target groups and stakeholders. With the right support and the right technology in place, UBA is able to focus on its mission and pursue its goals. Click here for the UBA & Nexell Success Story! Everybody wants to have a self-determined, worthy life in their golden age. But in reality, things...
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AI (Artificial Intelligence) for CRM - Are customers ready ?

AI (Artificial Intelligence) for CRM - Are customers ready ?
The development of technology, also in the CRM space, is relentless and an unstoppable machine. As the oldest certified salesforce.com partner in Europe, we have taken part in this journey for the last 15 years. Salesforce being the leader in Cloud and CRM solutions, has recently announced the introduction of AI onto their platforms. Einstein , salesforce's AI solution, is touted to be a "game changer" that will transform the way we work . But are customers ready for this change ? Are the people (CRM users) and organizations ready for the touted impact ? The constant evolution in technology is today, a given. The challenge we see our customers facing in their daily business, on the one hand, is keeping their organizations on top of these endless changes and not fall behind. On the other, most customers we work with, worldwide, large & small, have more fundamental challenges, such...
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CRM = Chocolate Relationship Management - Supporting the FARO Foundation

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NEXELL’s 2016 Christmas Event - at the FARO Foundation in Windisch. This year Nexell is proud to hold its Christmas event at LA CANTINA, a new local restaurant of the FARO Foundation in Windisch.   With some light activity AND redefining the meaning of CRM - the field of “ Chocolate Relationship Management ”, all participants enjoyed not only an inspiring praline workshop with some hands-on experience, but an overall fantastic evening with great food, excellent service and hospitality. To top off the evening, Mr. Dani Hohler, the president of the FARO Foundation, provided us with a round tour through the FARO premises where we gained detailed insights into the world of FARO and their valuable work.   Thanks to the whole FARO team for a fantastic & tasty evening throughout! Nexell and our NexellAngels are proud to support FARO’s work and mission with our event and looks forward to some more...
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Nexell GmbH, based in Switzerland & Germany is your Salesforce.com and Salesforce.org, Pardot and Fonteva partner.

Founded in 2002, we help our customers and non-profit organizations in the field of CRM (Customer Relationship Management). Our services, technologies and strategies culminates from years of experience with large and small firms, resulting in a set of best practices which are applied to all our projects, big and small, locally and internationally.

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