Salesforce.com’s sales force automation is more comprehensive, much simpler to customize, and easier to use than conventional sales software. It lets reps, managers, and executives focus on customer relationships—instead of managing sales software and IT infrastructure.
With sales force automation, reps can spend more time selling and much less on administration. That’s why, in contrast with conventional sales force automation tools, the Salesforce CRM sales force automation suite is quickly adopted throughout the organization, becoming the sales tool of choice for reps both in the office and the field. For companies large and small across all industries, the results are unparalleled productivity and revenue growth.