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Working with Salesforce experts in a post COVID-19 context

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Interview with John Sas, Founder of Nexell GmbH, first Salesforce partner in Europe since 2002John, tell us a bit more about Nexell.Nexell is a boutique type of business specializing in customer relationship management (CRM) and partnering with Salesforce for almost 20 years. We are a multilingual team of 25 people, all based in Switzerland, and our mission is to help our clients, businesses or nonprofits, to work differently from the inside so that they can make a difference on the outside.How did COVID-19 directly impact your business?Project-wise, some implementations have slowed down, others have continued as usual, but we have not seen any project brutally stopped in the middle because of a severe business slow down, which is really good news for us and for our clients. In terms of sales and business development, some new projects have been postponed / cancelled, for sure, but others have been accelerated because of...

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Working with Salesforce experts in a post COVID-19 context

Our Top 3 Salesforce Summer ‘20 Release Features

Author: Patrick Ernst, Salesforce Consultant at Nexell GmbH

Salesforce is clearly the best CRM tool in the market when it comes to boosting Sales efficiency, taking Marketing  to the next level and making the most out of your customer data.  

Just this June Salesforce was named again the leader in the Gartner 2020 Magic Quadrant for CRM Customer Engagement Center with no other competitor being able to challenge its completeness of vision and execution abilities.

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Nexell and Salesforce.com at SMARC | SITB exhibition, Geneva

For the 4th consecutive year, Nexell and Salesforce.com will have a joint presence at the coming SMARC exhibition in Geneva, on the 26-27th April, 2016, at the Palexpo.Once again, Nexell, a leading salesforce.com Certified Consulting partner in Switzerland, is a Gold sponsor of the event and will have one of the largest stands (# S01, Salon SMARC), and will be present with 4 demo stations where all of your questions and queries around topics and projects in the field of CRM, Salesforce.com, Salesforce.org for non-profit organizations, DRO Data Residency, the EPFL SEAM-methodology or Pardot, will be answered.As a longtime and valuable partner of Nexell, the EPFL, Ecole Polytechnique Fédérale de Lausanne, one of the most famous engineering schools in Europe, will be present at the stand as well, discussing SEAM, their unique project methodology, which has been adapted by Nexell to streamline salesforce.com & CRM project implementations.Entry to the exhibition is not free, but as a guest...

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Nexell and Salesforce.com at SMARC | SITB exhibition, Geneva

Forcing your teams to use a CRM. A mistake ?

Author: David Derrier, Regional Manager, Nexell GmbH Why are we in this situation in the first place?A CRM implementation often focusses on Return On Investment, and a tool that is not used correctly, or not used at all, won’t be satisfactory.Even if you have the best car in the world, you won’t go anywhere without a driver driving it. The same applies for CRM tools. As decision-makers or project managers, you want to ensure that users' onboarding is as good as possible, to get the most out of the solution, in terms of efficiency and profitability.Let’s be clear, we are not saying that a CRM system can survive on its own and that you should not worry when users are reluctant to use it. This reluctance is not the core of the problem, but only a consequence of one or more issues that you may face internally. And forcing reluctant users to use...

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Forcing your teams to use a CRM. A mistake ?

Data integration: Where do I start ?

Data integration project: I am not a Techie, where do I start ?

Whatever the size or industry, most organizations work with several tools, be it CRM, ERP, mass mailing tool, email client and so on. Striving for efficiency requires that these system are interconnected and give a 360 view on the organization’s data.

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