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Blog

Welcome to our constantly changing world of CRM, salesforce.com and technology news, expert articles, updates, reviews & opinions.

MARKETING AUTOMATION – BOOST YOUR LEADS CONVERSION RATE!

Author: Raphael Steinhöfel - Digital Architect - Nexell GmbH

 


Marketing automation allows you to nurture your leads through the entire buying process, delivering highly-targeted, personalized messages that address their specific barriers to purchase.

Pardot, worldwide one of the top three marketing automation tools, is designed to support you prioritizing and executing marketing tasks the most efficient way.

Asset Management: When tradition meets technology

Author: David Derrier, Regional Manager, Nexell GmbH

 

Introduction

Although Financial Advisory is a traditional and well-established area, the Asset Management industry is entering a new era. Competition is growing worldwide and clients need a high level of confidence to entrust their money to someone. This is why Asset Managers need to work in a more professional and secure way to retain active clients and engage new ones. 

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