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Customer relationship management (CRM) refers to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customer bases.

What customers expect from a CRM System is to better manage the knowledge around their customer's network, to make a real difference in the attrition of new customers and the retention of existing ones. This is achieved by working around 4 main components : Sales, Marketing, Customer Feedback and Customer Support.

Nexell use the Business Opportunity Canvas to map, iterate and align your CRM with your Business Strategy

The Business Opportunity Canvas is a tool for strategic thinking and engineering needs. It was designed by and based on the SEAM methodology (Systemic Enterprise Architecture Method), developed by the Laboratory for Systemic Modeling of the EPFL - Ecole Polytechnique Fédérale de Lausanne, one of the most famous engineering schools in Europe.

CRM Consulting is delivered in the form of a workshop(s) of 3-4 hours, grouping 4-5 key stakeholders. Some extra-work is required to compile collected information during the workshop(s) and perform related analysis, such as SWOTs, cost estimations, action plans and finally issue the CRM Roadmap. A presentation to Management usually closes the consulting mandate.

The 5 major benefits of use are:
  • Doesnt require a specific knowledge or preparation by the customer
  • Applied specifically in the scoping of needs, redesign or audit phases
  • Aligning your IT strategy with your business challenges
  • Quickly deployed in 2-3 days
  • A powerful tool to communicate around projects and strategies
Our partners for Strategic CRM Consulting include:

Contact us to see how we can support your CRM needs.


Basée en Suisse et en Allemagne, Nexell GmbH est votre partenaire et, Pardot et Fonteva.

Fondée en 2002, l'entreprise aide ses clients et les organizations non-profit, dans le domaine de la gestion de la relation client, ou GRC (CRM). Ses services, technologies et stratégies sont le fruit d'années d'expérience et de collaboration avec de petites et de grandes entreprises qui ont permis de créer un ensemble de pratiques d'excellence appliquées à tous ses projets, petits ou grands, au plan local comme au plan international.

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